Our team

As CEO of Manoeuvre, Khoi oversees the company’s growth, defines the right methodological rigor to carry the mandates, and drives the development of new services and business partnerships.

Khoi Truong has more than 15 years of experience in the digital field, occupying operational and executive positions over the years. His digital expertise and his ability to popularize complex subjects such as advertising platform algorithms, personal data management and different operating models, have earned him an international reputation. Manoeuvre now supports clients in over 6 countries, a testament to its global reach and impact.

As COO and Co-Founder of the firm, Marie-Sophie’s main role is to support the growth of the firm, through the implementation or improvement of processes, actions, tools, and operational management of teams. She represents the company with partners and customers, and is responsible for evaluating the priorities of actions. She is often required to collaborate with marketing teams and takes on human resources responsibilities.

She ensures on a daily basis that the teams are able to carry out their missions and achieve their objectives successfully. Working closely with the CEO, she manages operations thanks to her strategic and field vision of the organization, and in collaboration with the various team leaders. With over 15 years of experience in the digital industry. She is recognized for her ability to analyze, build and operationalize complex and large-scale digital strategies.

Continuously searching for innovation and professional development opportunities, she leads projects on various aspects of technology across multiple sectors (retail, beauty/fashion, agriculture, finance and insurance, recreational sport products, real estate, restaurant chains, etc.) Marie-Sophie also mentors technology start-ups and speaks in schools on entrepreneurship and new digital professions.

Marylyna’s role is to support the team, ensuring smooth day-to-day operations with a focus on improving quality, performance & productivity at Manoeuvre. She establishes this by managing key performance indicators that center around operations and client services.

Marylyna is recognized for her analytical thinking and developing strong client relationships. She is passionate about everything digital and motivated by the data science behind it. She firmly believes that we cannot manage what we cannot measure.

She has numerous years of experience in digital marketing, mostly in a marketing agency where she specialized in strategy, media & data. She worked on hundreds of integrated marketing projects and always insisted on measuring their impact, whether it was a piece of content, a creative, a dashboard or a cookie consent banner multivariate testing strategy.

She believes that in a data-driven world, all teams must be strategic. All of the available data is not always necessary to analyze; choosing the right data, the one that has a measurable impact on productivity and on sales, is key to making better informed decisions.

As the Director of Digital Transformation and Media, Nour is responsible of leading several projects through assessing the companies’ current state, diagnosing the situation, and creating a roadmap on how the company can achieve self sufficiency in the realm of media, digital commerce and global digital. She also develops digital resources to support consultant teams and organizations.

Nour has worked across a wide variety of sectors such as analytics and ecommerce as well as online advertising: digital programmatic and media agencies. Throughout her work, Nour believes in keeping the client at the centre of business decisions and providing them with the tools to achieve their digital excellence goals.

Nour is passionate about sparking conversations concerning media, its implications, and representation. In 2020, Nour received the Lieutenant Governor Medal for her outstanding work promoting inclusivity while also lending greater visibility to groups that tend to be underrepresented in today’s media landscape.

Elodie is a brilliant mind, graduated in finance and business analytics at McGill and recently joined the digital world.

With her strong analytical mind, love for technology and experience in the entrepreneurial ecosystem, she happily leads the development, coordination and implementation assistance of new systems, improvements and modifications to the programs. Interacts with the company’s CEO, directors and consultants regarding assigned programs and systems, and provides assistance as necessary. She directs the development and distribution of business management reports and provides other analyzed data on assigned programs and systems. It also ensures the understanding and mastery of the systems by users, in order to result in efficient and sustainable use.