our story

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Manoeuvre is a global consulting firm that was born of the desire to provide leaders of large-scale organizations with a neutral party of experience to help them navigate their complex digital ecosystem. Manoeuvre has been focused on long term sustainable operations since the very beginning. This is why we only perform mandates with vetted operational talents.

When we started in 2017 as digital experts from Montreal, we already had great track results in provoking meaningful change in large companies. As soon as we created the firm, we got calls from marketing and digital executives who wanted us to help them auditing and cleaning “their kitchen”, as we knew what it’s like to be in their position. We seem to have met expectations, as we’ve kept on growing organically since then.

Today, we operate in Canada, the US and Europe (Paris, Germany, UK, Netherlands) and we can proudly say that we’ve worked with many Fortune 500 companies, while maintaining a continuous collaboration with the best talents from Canada & Paris.

what we do

At Manoeuvre, we transform your digital ambition into actionable workstreams, deploying top-tier talent to ensure flawless execution.

As an extension of your team, we bring a hybrid mix of senior experts across digital disciplines, enabling us to analyze, strategize, and act with precision.

We operationalize your digital strategy across four key areas:

  • Clarify the vision
  • Structure resources (talents and tech)
  • Operationalize data
  • Sustain excellence with automation and AI

Our services

360 DIGITAL MARKETING AUDITS

Digital audits are a cornerstone of our renowned services. Our commitment to an unbiased approach and a robust methodology is the foundation of our approach. 

  • Digital advertising performance
  • CRM program and 1P data
  • E-commerce and marketplace
  • Organizational structure and ways of working
  • Supplier and partner services

OPERATING MODEL DEPLOYMENT

A well-structured operating model is the foundation of a high-performing organization, ensuring seamless collaboration, adaptability, and long-term efficiency. 

We work with our clients to design and implement an operating model that enables agility, optimizes resources, and fosters a more efficient way of working—ensuring their organization remains resilient and competitive in a constantly evolving landscape.

  • Internalize or externalize resources
  • Develop team structure, RACI and governance
  • Optimize ways of working with automation
  • Onboarding program

DIGITAL AGENCY / TECH RFP AND TRANSITION

Going through an RFP (Request For Proposal) is a tedious process. Our blend of experts will support you through this project with an unbiased approach, a strong evaluation methodology and  hands-on support for agency off and on boarding as well as smooth tech integration.

  • Review needs and use-cases
  • Structured scoring model
  • Collect, document and transition
  • Evaluation performance and satisfaction

MEASUREMENT FRAMEWORK & DASHBOARD

Leveraging data is crucial to make informed decisions, enhance operations, and stay competitive. However, the raw data element is not always so easy to interpret nor activate. Our diverse programs will ensure you approach data from a practical and operational perspective.

  • Frame of analysis
  • Marketing data ownership & cleaning
  • Data visualization
  • Data governance

PRODUCT DATA MANAGEMENT

Maintain high-quality, consistent product information across all channels to streamline e-retail operations. By leveraging e-retail algorithms and ensuring brand consistency, businesses can enhance product visibility, improve performance, and build customer trust.

  • Centralized product data & taxonomy
  • Enhanced product descriptions
  • Multi-Platform Syndication
  • Data Quality Standards & Governance

MARTECH TRANSPARENCY & OWNERSHIP

Take full ownership of your first-party data, reduce dependency on external partners, and ensure compliance. Build an in-house Advertising and Marketing Tech stack, enhancing data transparency, privacy compliance, and long-term efficiency—future-proofing your marketing architecture.

  • Account architecture
  • Tech and naming specification 
  • Account transition and governance
  • Client handover and ownership
about

OUR COMMITMENT TO CLIENTS

At Manoeuvre, we are committed to delivering more than just strategic advice—we ensure our recommendations are practical, operationally sound, and built for long-term success. We work alongside our clients to design and implement solutions that seamlessly integrate into their operations, ensuring lasting impact. 

Our focus is on helping organizations build sustainable capabilities, streamline processes, and adopt the right technologies to stay competitive in a rapidly evolving digital landscape. We don’t just advise—we make change happen. 

OUR OPERATION HERITAGE SETS US APART

We bring first-hand experience—having done the job ourselves.

We deploy top-tier, battle-tested talent.

We provide unbiased, vendor-agnostic solutions.

We excel at navigating complex organizations and driving change.

LET US HELP YOU OPERATIONALIZE YOUR DIGITAL MARKETING AMBITION