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E-commerce Platforms in Asia & Amazon

In recent years, the landscape has witnessed a seismic shift, with giants like Amazon revolutionizing consumer behavior and redefining the very essence of retail.

But the pulse of e-commerce doesn’t beat solely in the West. Across the globe, particularly in Asia, a tidal wave of innovation has surged, giving birth to powerhouse platforms that are not only redefining commerce but also shaping the future of digital economies.

Event information

The event happened on February 29, 2023.

Our handpicked panelists are known in the industries to understand well the mechanism of the e-commerce platforms and fully leverage it in order to grow their business.

Branislav

Branislav Peric

Managing Director at WITH Group

PP Clemence Jarry

Clemence Jarry

Managing Director at WITH Paris

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Jeremy Kopek

Co-Founder & CEO at Noa Home

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Dominique Savard

CDO at L'Oréal Dermatological Beauty Division

Highlights

GETTING LOCAL CUSTOMER INSIGHTS ARE ESSENTIAL

  • Get back to the basics: ask your Asian customers for feedback and improve their experience.
  • Asian consumers are extraordinarily dynamic and different from the West. Key differences are around speed, convenience, and diversity.
  • The majority of marketing and commercial assets and activities need to be adapted for differences in culture, consumer behavior, platforms, regulations, etc.
  • Remember that China doesn’t work the same as other Asian markets.

PRIORITIZE SPEED IN ALL AREAS OF OPERATIONS AND MARKETING

  • Shift your mindset from weekly adjustments to real-time adjustments.
  • Ensure you are working with vendors that can adjust quickly to the needs of the market.
  • While data is important, the need for speed means less time to analyze data so more real-time testing and iteration is needed. You can’t decide on 100% of the data available.

TELL ME WHAT YOU SELL, AND I’ll TELL YOU WHO YOU ARE

  • Product hero SKUs and services around them are more important than the brand, especially for startups focused on performance.
  • Using a product drop strategy is a smart way of entering a new market. Combined with scarcity and urgency.
  • Traditional retail is a good tool for building trust, but it is extremely expensive in major cities.

EXCELLENCE ON AMAZON IS 20% FROM THE BUILD AND 80% FROM THE RUN

  • Don’t invest in media until you’ve mastered Amazon’s fundamentals.
  • Focus resources on hero products likely to get strong reviews and establish authority on Amazon.
  • Leverage Amazon events and seasonal promotions as opportunities for exposure and recruitment.
  • Maintain adequate stock levels and competitive pricing.
  • Add more visual demonstrations and advocacy content to product pages.

ON AMAZON: EXPERTISE AND ACCOUNTABILITY MUST REMAIN WITHIN THE COMPANY

  • Develop strategic plans for what business objectives Amazon will fullfill rather than putting all products on Amazon.
  • Remember not to stretch your brand too much; don’t put all your inventory on Amazon.
  • Support your retail partners since brick-and-mortar remains significant in business. List your products with all retailers and encourage technology adoption while being mindful of their limitations.
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