PRODUCT DATA MANAGEMENT

Take full ownership of your first-party data, reduce dependency on external partners, and ensure compliance. Build an in-house Advertising and Marketing Tech stack, enhancing data transparency, privacy compliance, and long-term efficiency—future-proofing your marketing architecture.

• Account architecture
• Tech and naming specification 
• Account transition and governance
• Client handover and ownership

Digital audits are a cornerstone of our renowned services. Our commitment to an unbiased approach and a robust methodology is the foundation of our approach. 

• Digital advertising performance
• CRM program and 1P data
• E-commerce and marketplace
• Organizational structure and ways of working
• Supplier and partner services

A well-structured operating model is the foundation of a high-performing organization, ensuring seamless collaboration, adaptability, and long-term efficiency. 

We work with our clients to design and implement an operating model that enables agility, optimizes resources, and fosters a more efficient way of working—ensuring their organization remains resilient and competitive in a constantly evolving landscape.

• Internalize or externalize resources
• Develop team structure, RACI and governance
• Optimize ways of working with automation
• Onboarding program

Going through an RFP (Request For Proposal) is a tedious process. Our blend of experts will support you through this project with an unbiased approach, a strong evaluation methodology and  hands-on support for agency off and on boarding as well as smooth tech integration.

• Review needs and use-cases
• Structured scoring model
• Collect, document and transition
• Evaluation performance and satisfaction

Leveraging data is crucial to make informed decisions, enhance operations, and stay competitive. However, the raw data element is not always so easy to interpret nor activate. Our diverse programs will ensure you approach data from a practical and operational perspective.

• Frame of analysis
• Marketing data ownership & cleaning
• Data visualization
• Data governance